This week, the A & E Reality Series “DUCK DYNASTY” became the most watched television show in America – on both network AND cable TV! It blew out anything else on NBC, ABC, CBS, Fox and all the other well-known cable nets like USA, TBS etc. The viewership of the Bearded Dudes from Da Bayou of Monroe, Louisiana has been rising steadily since February. This past week, it more than doubled the viewership of the perennial ratings giant – American Idol!
So why is a show about a family of self-confessed “rednecks”, who don’t shave and live faithfully and happily with their God-given wives; shoot guns and thank Jesus for their food so popular? I will tell you why – this is how the average traditional-minded American lives (or wished that he/she lived)! The Duck Dynasty concept is based on the true lives of the Robertson family, who worked hard, prayed hard and played by the rules. As a result, they did build it! They built a million dollar business based on selling one hand-made custom-made duck call, at a time!